Industries

Five trades, five different search behaviors

A burst pipe, a dead AC in July, and a hail-damaged roof produce different searches, on different surfaces, with different urgency. We work in five home service trades — and only those five — so the strategy starts from your customer's behavior instead of a template.

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The roster

Pick your trade

  • Roofing

    The most research-heavy trade of the five. Planned replacements are shortlisted over weeks — increasingly by AI assistants — while storm and insurance searches spike within hours of weather events.

    Roofing SEO →

  • HVAC

    Two demand peaks a year: no-cool emergencies in summer, no-heat in early winter. Between them, the repair-vs-replace research phase is where five-figure system sales are won or lost.

    HVAC SEO →

  • Plumbing

    The most emergency-dominant trade. Burst pipes and failed water heaters go straight to the Maps pack, where proximity, rating, and "open now" decide the call in minutes.

    SEO for plumbers →

  • Electrical

    Safety- and permit-driven searches where trust signals carry extra weight, plus a fast-growing research niche: EV charger installation, where homeowners compare options like a considered purchase.

    Electrician SEO →

  • Garage Doors

    The least-contested trade online. Broken-spring urgency plus replacement research, with far fewer companies competing seriously for either — modest search investment goes disproportionately far.

    Garage door marketing →

How the five trades compare

The reason a template program underperforms: the search pattern that produces most jobs — and the surface that wins it — is different in each trade. Here's the shape of it:

Trade Dominant search pattern Highest-ticket job Surface that matters most
Roofing Research-heavy replacement, punctuated by storm spikes Full roof replacement Organic + Answers — AI builds the replacement shortlist
HVAC Seasonal emergency plus repair-vs-replace research System replacement Maps in peak season, Answers for the replacement decision
Plumbing Emergency-first, "near me now" Repipe / sewer line Maps — proximity and rating decide most calls
Electrical Safety- and project-driven, fairly steady year-round Panel upgrade / rewiring Maps + organic, with trust signals doing extra work
Garage Doors Broken-spring urgency plus door replacement research Full door replacement Maps — with unusually little competition on all three surfaces

Every program we run works the same three surfaces — Search, Maps, and Answers — but the weighting, the content plan, and the AI audit prompts come pre-built for the trade. That's the entire argument for a specialist: we're not learning your industry on your retainer.

See where your trade's searches actually go

The free audit guide walks you through checking your company, your market, and your trade's real query patterns — rankings, Maps presence, and what ChatGPT, Gemini, and AI Overviews say when homeowners ask who to call.

Get the audit guide See pricing