Guides
Understand AI search before someone sells it to you
The vocabulary around AI search is a mess — AI SEO, GEO, AEO, LLM SEO — and much of it is the same work wearing different acronyms. These guides explain what each term means, what's genuinely new, and what a home service company should actually do. No gatekeeping: the full audit methodology we use is published here, free.
Start here
The five guides
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What Is AI SEO?
The plain-English definition, an acronym decoder, and how AI systems actually learn about businesses. Read this one first — every other guide builds on it.
Read the AI SEO guide → -
Generative Engine Optimization
What GEO means, which tactics are real versus snake oil, and what it looks like for a local business rather than a national brand. Honest about how much is just disciplined SEO.
Read the GEO guide → -
Answer Engine Optimization
AEO is the craft of writing pages machines can lift accurate answers from. This guide lists the principles — the same ones this site is built with, so you can check our work.
Read the AEO guide → -
How to Show Up in ChatGPT
The site's signature asset: the complete 25-prompt AI visibility audit, with scoring instructions. Run it on your own company today — no email gate, no signup.
Run the 25-prompt audit → -
AI Overviews & Local SEO
When Google's AI Overviews appear on home-service searches, when the map pack still owns the result, and what — if anything — you should do differently.
Read the AI Overviews guide →
Guides are reference material, not gated lead magnets. When you want the work done rather than explained, start with our services or the trade pages for roofing, HVAC, plumbing, electrical, and garage doors.
Find out what AI tells homeowners about you
The 25-prompt AI visibility audit guide is published free on this site — the prompt list, the scoring, all of it. Run it on your own company today and keep the baseline.